Zairvs is a fashion house based out of Guadalajara inspired by astrology and mysticism, creating unique pieces using human hair as a main material. For this project, we created a brand story that revolves around Zairvs as a mysterious and mythical being, a granter of inner sight to those who find her. Based on this, we took various elements of the myth and pieced together the visual identity of the brand, using a mix of illustrations, photography and collages.