Client: Moving Broz
Creative Direction: Raphael Farasat
Art Direction & Design: Heavy
Moving Broz is a (slightly not real) moving company based out of Kansas City, Missouri that doesn't take moving heavy boxes lightly, separating themselves from the bloated (literally and figuratively) market by taking a matter-of-fact approach to the misery that is moving out. Moving's a pain, but the Broz definitely lighten the load.
The idea behind the visuals was to create a familiar yet fun take on moving and moving paraphernalia, taking classic graphic standards and making a party out of it. The identity is based on Americana typographic motifs, mainly drawing inspiration from '50s and '60s industrial fonts, with pops of color all over the brand. In addition, we created an icon system that borrows from standard moving label pictograms and switches it up by making them part of the core graphics and a visual link to the brand's logo.