Holi Scoops, a healthy and delicious ice cream brand, founded by Camille Lasker and Jenna Grossbart in Los Angeles, California, is known for its tantalizing frozen desserts: plant-based, no added sugar, keto-friendly, and enriched with plants that they improve the mood.
When we think of “better for you” products, we usually think of calm, understated colors. In this case, we wanted to do exactly the opposite. The personality we created for Holi Scoops is fun, young and cheerful; The colors that were chosen are a reflection of that vibrant characteristic.
This energetic look extends to the typographic selection and logo, using bold geometric fonts that mark the contrast between the peace of the product and the boldness of the brand. The isotype that accompanies the logo serves as a central flash in the graphic applications that complements the energy of the compositions and illustrations.
One of the core concepts of the brand is “feeling Holi” and the main element that represents thi