THE HEAVY MANIFESTO
BRANDS SHOULD KNOW WHO THEY ARE
A strong foundation is key to a successful brand. The branding process begins with a deep exploration of who, how and why your brand is. Our brand strategy covers philosophy, tone of voice, positioning, copywriting….
BRANDS SHOULD BE INTIMATE
Design work should be taken personally. A hands-on approach to our craft is vital to making something with weight and significance. The goal is to create brands that establish emotional connections with their target audience.
BRANDS SHOULD BE FLEXIBLE
We’re past the era of copy and pasting the same logo onto everything. A flexible brand makes for a memorable and dynamic experience that people won't forget.
BRANDS SHOULD BE EXTENSIVE
Anything you touch should be imbued with your essence. Be it print, packaging or web design, a cohesive experience is key to a memorable brand.
HEAVY BRANDS CAN BE ANYWHERE
We are more connected than ever before. This allows us to work for clients all over the globe, so no matter where you are in the world, we can help you create something amazing.
THE PROCESS SHOULD BE EXCITING
Doing things differently and experimenting allows us to create memorable results. It makes the process enjoyable for us and beneficial for you.
MAKING A BRAND SHOULD BE FLUID
The branding process is something that should be made hand-in-hand. We’re experts in our field but you’re the expert in your business.
EXPERTS SHOULD SPEAK THEIR MINDS
We believe that honesty is the best policy. Respect and constructive criticism is what creates better results. We care about your brand's success and appreciate clients that are open to internal analysis and feedback.
THE PROCESS SHOULD BE FUN
This goes for both of us. We take a lot of pleasure in our work and it’s important that you feel the same way.
Respecting the deadline and respecting the process in equal measure makes for a happy relationship.
