Louminology

Louminology, established in 2022 by Leah Hollender in New York, stands out as a skincare brand that goes beyond the conventional. For Louminology, skincare is an act of self-care. Its mission is clear and impactful: to empower consumers to showcase their inner light with clinically proven products backed by rigorous scientific research. The brand offers skincare solutions that highlight the inherent natural beauty of each individual through products that are both natural and effective, as well as luxurious and sustainable. The formulation of their products is based on high-quality Swiss ingredients, ethically sourced and backed by science, providing immediate results and long-term protection against everyday skin concerns, with an emphasis on brightening, anti-inflammation, and anti-aging prevention.

L O U M I N O L O G Y

New York
Brand Identity / Brand Strategy / Copywriting / Packaging

The concept behind the name and products of Louminology is based on the science of each person's inner light and how the brand helps the consumer highlight it. With this in mind, our approach to the brand had a strong focus on soft light with colors and features leaning towards the feminine, working within a range of purples to differentiate the products. The logo is a custom serif-based typography that uses links and italic characters to play with the rhythm of the word in a smooth manner. In addition to this, we created an oval monogram that serves as the brand's seal in more formal applications. The typefaces used include an expanded serif and a geogrotesque that create contrast between the feminine and the scientific, allowing for clarity of reading and hierarchy without sacrificing personality. Although the typography on packaging applications is of moderate size, digital and editorial elements use display sizes to create dynamism in compositions.

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